Wood Partners logo featuring a stylized tree and skyscrapers, representing property management and development in the context of the real estate industry.

Deal Impacts 3,200 Communities Across 17 States

Modern multi-story residential building with landscaped surroundings, part of Wood Partners' portfolio, highlighting property management transition to Greystar.

Wood Partners, Atlanta’s fourth-biggest developer, is handing over property management for its approximately 38,000 units in 17 states to South Carolina-based Greystar.

According to the terms of the arrangement, which was revealed in a press release on Thursday, over 600 Wood Property Management personnel will become Greystar employees. Greystar will also act as the property manager for all present and future Wood-developed and owned properties.

Going forward, Greystar will operate 895,000 units in over 3,000 communities with 24,000 team members in the Wood portfolio.

Regarding the motive behind the deal, a Greystar executive was quoted as saying that Greystar has advantages of scale considering they currently manage 2-3x the number of properties of Wood Partners with a presence in 25 more cities.
 
Greystar also has a large international footprint with apartments under management in twelve foreign countries including Austria, Brazil, China, France, Germany, Spain and the U.K.
Image showcasing three Alta properties: a modern living room in Alta City Side, Nashville, Tennessee; a sleek commercial building in Alta Grand Central, Chicago, Illinois; and a contemporary residential structure in Alta Peak, Portland, Oregon.

Emulate Greystar's 6 Pillars of Excellence

As a recognized global leader in the property management arena, Greystar’s guiding philosophy serves as a good playbook owners of smaller, yet growing and aspirational, property management businesses. 

The Charleston-based company describes the six pillars of its management philosophy as follows:

  1. People: We will have the highest quality people and stay true to our core values.
  2. Customer Satisfaction: We will strive for truly loyal residents, customers, and team members.
  3. Operational Excellence: We will be known for excellence in creating value at the individual property level and will have a performance metric system to keep ourselves accountable.
  4. Profitability: We will be profitable while continually investing in our people and systems.
  5. Growth: We will strive to consistently grow our company organically, as well as through selective business combinations that are strategic and culturally compatible. It is our goal to have a presence in all major markets.
  6. Community: We will be committed to community and industry service.
World map highlighting Greystar's global presence with statistics: 23,800+ team members, 247 global markets, and 64 offices.

Contact CII Today

If you own an established property management business in Florida or Georgia and would like to get a better understanding of the current market value of your company and important steps you can take today to maximize that value, get in touch with a CII business advisor today. 

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